When creating a campaign, especially a connector campaign, you will need to import a list of leads into LeadGiant by doing a search. There are many types of searches you can do to load leads in so depending on your needs you should find the right method for you.
Basic Search
A basic search in LeadGiant is useful if you do not have a paid subscription within LinkedIn and will be loading in users from the search bar in Linkedin. You can use multiple filters depending on the type of lead you are looking for.
Sales Navigator Search
If you pay LinkedIn for a premium account and can access Sales Navigator you will have more filters to use in comparison to a basic search. The more filters you use in your search the more refined your list of leads will get and thus will have a better ability to personalize your messages. It is not necessary to have a paid subscription to run LeadGiant but there are nice capabilities with the features.
Recruiter Search
Recruiter Lite is another paid subscription that is available within LinkedIn. As the name suggests, it is mostly used by recruiters to filter their leads.
Import contacts from a CSV
If you have a list of leads in a CSV, as long as you have the LinkedIn profile link you will be able to load them into LeadGiant. The only column you really need is the profile link, any additional information can be used as placeholders to personalize your messages. Also, please make sure that the format of your CSV file is correct, so it would be accepted on LeadGiant.
Post Engagement
You can take any public post on LinkedIn and scrape those who have interacted with it. So it could be your own post, a competitor, or maybe an influencer in your industry, all you need is the profile link. You are able to load in those who have liked and commented on the post and you can also see what way they reacted (like, praise, empathy, etc).
Group Search
If you are part of a group you can load the members of this group into LeadGiant and then outreach them. So if there is a targeted group related to your industry it can be a nice way of finding new leads.
Event Search
Public events on LinkedIn are becoming more and more popular and are a nice way of targeting groups of people. Maybe your competitor has a weekly webinar, you can scrape the attendees. As well as, if an influencer in your industry has a conference, you can target the audience and outreach them by adding the leads from this search to the even invite or event participants’ campaign.
People you may know search
This search allows you to warm-up your account by outreaching all the leads that LinkedIn suggests to you as ‘People You May Know’. This list can be found in “More suggestions for you” in the ‘My Network’ tab on LinkedIn. It will scrape up to 1000 people at one go.
If you still have any questions about how the searches work and what would be the best for you and your campaigns, do not hesitate to message us on our support chat!