You may have noticed on your dashboard your Social Selling Index:
Your SSI score is calculated based on four elements:
👉 Establish your professional brand
Complete your profile with the customer in mind. Become a thought leader by publishing meaningful posts.
👉 Find the right people
Identify better prospects in less time using efficient search and research tools.
👉 Engage with insights
Discover and share conversation-worthy updates to create and grow relationships.
👉 Build relationships
Strengthen your network by connecting and establishing trust with decision-makers.
So, we know the SSI score is a measure of how effective your social selling efforts are. But does it really matter? We can see what LinkedIn says about the importance of your SSI score
- 78% of social sellers outperform their peers who aren’t using social media.
- Those with high SSI scores create 45% more opportunities than those with low scores.
- Social sellers with a high SSI score are 51% more likely to meet their sales quotas.
So, you want to aim to increase your SSI score and you can see within each header how your profile can become more enticing to your leads.
In the example above, the profile is doing pretty well in building relationships and on establishing its professional brand. However, the profile is not doing great with finding the right people and engaging with insights. Therefore, to improve the overall SSI score the profile should begin looking for people who are more related to their own field of interest, and experience, people who have more things in common with them, be more specific when creating searches on LinkedIn, using the right filters to find the audience. The profile should also be more focused on sharing and engaging with posts on LinkedIn, to build a more engaged network. They are good on building relationships and establishing their brand but aren’t utilizing their network by sharing posts and ideas and outreaching not the correct audience, people who are not as interested in them or do not see the owner of the profile as useful in their network.